Alaskan Rock: A Unique and Artisanal Vodka Experience

Unveiling the Craftsmanship Behind Alaskan Rock Vodka

Alaskan Rock vodka is a premium Australian spirit that embodies the perfect blend of craftsmanship and innovation. Inspired by a cocktail incident in Melbourne in the 1970s, as well as the industrial design scene and Australia's reputation for exceptional distilled spirits, Alaskan Rock stands out as a true masterpiece.

Alaskan Rock Pty Ltd, the design team behind this exceptional vodka, has created a truly unique product that sets it apart from the rest. The hand-finished black glass bottles, designed in Sydney and produced in Australia and Mexico, are a testament to the brand's commitment to quality and attention to detail. The name "Alaskan Rock" is elegantly displayed in white raised lettering, wrapping around one side of the rectangular bottle, creating a visually striking effect.

One of the standout features of Alaskan Rock vodka is the pronounced punt, or the underneath of the bottle, which takes the shape of an idealized Alaskan-type mountain range. This distinctive design element is highlighted by a strong white line, adding a touch of elegance and sophistication to the overall aesthetic. Each bottle is meticulously hand-labeled and numbered, ensuring that every customer receives a truly unique piece of art.

The tops of the Alaskan Rock bottles are a design marvel in themselves. Made from a unique hollow orange plastic, they feature the AR logo, further enhancing the brand's identity and adding a pop of color to the overall design. This attention to detail and commitment to craftsmanship is what sets Alaskan Rock apart from other vodka brands.

The realization of the Alaskan Rock vodka design involved a meticulous process. Starting with a hand-blown glass bottle prototype made in Australia, the production was later moved to Mexico. The black glass bottles are hand-finished to apply white decals, while the food-grade plastic tops are carefully crafted to ensure a seamless fit. The result is a visually stunning and technically superior product.

Alaskan Rock vodka is not just a visual masterpiece; it also offers a unique interaction experience. The packaging is designed to be kept in the freezer, transforming the bottles into a matte frosty black when frozen. As the bottles come up to room temperature, the defrosting process reveals the glossy black glass finish, adding an element of surprise and delight for the consumer.

The Alaskan Rock vodka project began in 2010 and was brought to the commercial market in 2012. Throughout the design process, the team conducted extensive research, analyzing spirits products from around the world. This research led to the selection of the rectangular bottle shape and the use of black glass, creating a distinctive and eye-catching design that stands out on the shelf.

The creative and technical challenges faced by the design team were overcome through innovative thinking and meticulous craftsmanship. Crafting an iconic spirits bottle that reflects the brand name and the artisanal small-batch production philosophy was no easy task. The limited color palette of black glass, relief white lettering, and burnt orange tops posed a challenge, but the team successfully introduced a unique punt and ensured strength at the shoulders of the bottle. Hand-blown prototyping in Sydney was instrumental in proving the concept and achieving the desired result.

Alaskan Rock vodka has received well-deserved recognition for its exceptional design. In 2015, it was awarded the Bronze A' Design Award in the Packaging Design category. This prestigious award honors designs that exhibit strong technical and creative skills, contributing to quality of life improvements and making the world a better place.

Alaskan Rock vodka is not just a spirit; it is a work of art. From the hand-finished black glass bottles to the unique design elements, every aspect of this product exudes sophistication and elegance. Whether enjoyed neat or in a cocktail, Alaskan Rock vodka promises a truly exceptional and unforgettable experience.


Project Details and Credits

Project Designers: Alaskan Rock Pty Ltd
Image Credits: Rohan Thomas, Altervision Sydney Australia and Peter Teys, photographer.
Project Team Members: Andrew Simpson Vert Design
Project Name: Alaskan Rock
Project Client: Alaskan Rock Pty Ltd


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